WAKE THE SPIRITS WITH DEADFELLAZ x STEVE AOKI 

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A LIMITED-EDITION COLLABORATION ARRIVING THIS HALLOWEEN

  • LIMITED EDITION “DEADFELLAZ X DIM MAK” CAPSULE COLLECTION FEATURES VARSITY JACKETS, SKATE DECKS, TEES AND HOODIES WITH AOKI, BETTY AND PSYCH CHARACTERS
  • ITEMS WILL BE AVAILABLE ON OCTOBER 29TH AT “DEADZONE LA”- THE MUST-ATTEND HALLOWEEN EVENT OF THE SEASON HOSTED BY DEADFELLAZ 

Landing just in time for all the ghouls and zombies descending on Fellaween, the global community of DEADFELLAZ has conquered up a fashion collaboration with Steve Aoki, the two-time Grammy-nominated DJ/producer, and his record label/apparel collection Dim Mak set for release on October 29, 2022. The Deadfellaz x Dim Mak” custom capsule collection, which was custom designed by Deadfellaz Co-Founders Betty and Psyche and Aoki, and illustrated by Deadfellaz illustrator Leon Lee, will include skate decks, tees and hoodies that will become available in-person at the highly-anticipated Deadfellaz Halloween event DEADZONE LA on the same date (October 29th) in Los Angeles. 

DEADZONE LA is a one-night, ticketed event curated by Deadfellaz that will be the must-attend Halloween event of the season – a celebration where the Deadfellaz community (known as The Horde) gathers for a night to remember, featuring live art and music in both the real world and metaverse. The event takes place October 29th in LA’s Arts District at Skylight ROW DTLA. Guests will be transported into the world of Deadfellaz, inducing a multi-sensory experience, with DJs, performers, food & beverages, and more. The evening’s party vibe will be curated by world-renowned party throwers EMO NITE who will be DJing throughout the night along with special guests to be announced.

The centerpiece of the collection is an extremely rare, limited-edition varsity jacket available exclusively to A0k1verse and Deadfellaz holders and will be sold online following the event; each jacket will be microchipped to redeem a twin asset of the jacket, as a digital wearable. Any additional t-shirts and hoodies not sold at DEADZONE LA will be made available for sale to the greater community and fans  after the event on dimmakcollection.com.  

Deadfellaz, known as one of the leading global ecosystems on the blockchain, has rapidly become one of the most culturally prominent projects born from the Web3 space. 

“Working with Steve has been so fun,” said Betty & Psych, Co-Founders of Deadfellaz. “He has embraced Web3 and helped shape the space as it is so far, which has been especially impactful given his incredible success given his incredible success in a multitude of spaces like music, fashion, art, tech, and more. This collaboration comes a year after Steve DJ’d an exclusive set for The Horde at our very first Deadfellaz metaverse event last Halloween, so it feels very special to us.” 

Aoki will join Betty and Psych this Friday for their weekly #FellazFriday Twitter Space to discuss the collaboration more in-depth with their communities. Tune in at 5pm PT on Friday, October 14th.

“NFTs and Web3 are the future – it has been such an adventure to create alongside pioneers such as Betty and Psych of the Deadfellaz Horde,” says Steve Aoki. “Deadfellaz is an incredible project and a community that I am proud to also be a part of. I am honored to drop this collaboration for our Horde and share our passion with the world – the pieces are colorful, effervescent, and luxurious; I can’t wait to rock them!”

About Deadfellaz

Deadfellaz is a collection of 10,000 undead NFTs living on the Ethereum blockchain, launched in August 2021. The Deadfellaz genesis project came from a love of horror and a strong desire to fill a gender void across popular blockchain avatar projects. With a reputation for being one of the most diverse and inclusive communities in Web3, Deadfellaz does everything with community members top of mind. The collection has made $80 million in sales to date and has evolved into an ecosystem with millions of followers, a $38 million market cap, a total volume of sales equaling close to 30K ETH, and nearly 7,000 unique holders called “The Horde,” which includes Odell Beckham Jr., Reese Witherspoon, Lionel Richie, Pussy Riot, Steve Aoki, Lil Baby, and Alexis Ohanian.

About Steve Aoki

Boasting a 77 million average monthly reach across all his platforms, 2x-Grammy-nominated music producer, artist, fashion designer, entrepreneur and NFT visionary Steve Aoki is one of the most successful cross-genre artists in the world. A Guinness World Record holder for the “Most Traveled Musician in a Single Calendar Year,” Aoki has performed at nearly every top festival around the world, including Coachella, Ultra Music Festival, Lollapalooza, Fuji Rock Festival, Tomorrowland and Electric Daisy Carnival. 

Since the release of his 2012 debut solo album, Wonderland, which earned him his first Grammy nomination for Best Dance/Electronica Album, Aoki has collaborated with an impressive list of varied artists, including BTS, Maluma, Snoop Dogg, Linkin Park, blink-182, One Direction’s Louis Tomlinson, Machine Gun Kelly, Lil Uzi Vert, 2 Chainz and Daddy Yankee, on top of  having released three Platinum singles, six Gold singles, and over ten Top 10 self-produced radio records. After unveiling four Neon Future albums, the most recent being Neon Future IV in 2020, Aoki’s next album is due later this year featuring the dynamic alt-rock single, “KULT,” alongside grandson and Jasiah. 


Aoki approaches each new endeavor with the same sense of dedication he’s put into his past achievements, including his critically-acclaimed 2019 memoir BLUE: The Color of Noise and THE AOKI FOUNDATION, which he founded in 2012 to support organizations in brain science and its research. His influential record label Dim Mak celebrated its 25th anniversary in 2021, which is known for being a launching pad to the careers of prominent acts like Bloc Party, The Chainsmokers, Bloody Beetroots and The Kills. Most recently, Aoki created the A0K1VERSE, an NFT membership community, powered by the Passport, that welcomes his fans to both virtual and real-world experiences. In whatever space he enters, the multi-hyphenate entrepreneur continues to set trends and inspire creativity on a global level.

About Dim Mak

In 1996, Steve Aoki founded DIM MAK and developed it into an influential independent record label, music and fashion lifestyle brand. Responsible for launching the careers of seminal acts such as Bloc Party, The Bloody Beetroots, The Chainsmokers, M.I.A., Keys N Krates, The Kills, and countless others, the independently owned DIM MAK has consistently pushed new musical movements via its staunch DIY ethos. As a fashion leader, Dim Mak cultivates community by bringing together collaborators from all walks of life including the likes of Hiroshi Fujiwara, Sanrio, and Playboy, to name a few. With nostalgic references toward his youth, Aoki often includes manga, music, and games into the Dim Mak aesthetics.  Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. With a back catalog hundreds of records deep, a history of legendary live events, and a fully formed clothing line, Dim Mak continues its global mission of promoting boundary-pushing music and culture ‘by any means necessary.’
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