Australian Ad Tech Veteran Trent Silins Launches Kopa( Photo: Business Wire)& ldquo; The video marketing ecosystem has actually been on an extraordinary trajectory in APAC, and I & rsquo; ve seen the development first-hand, & rdquo; stated Trent Silins.
p id=”news-body-cta” xmlns=”http://www.w3.org/1999/xhtml”>& ldquo; I & rsquo; m enjoyed release Kopa, which is created to super-charge brand growth in video for a few of today & rsquo; s most important
marketing challenges: contextual targeting and insights and brand name suitability– while
p xmlns=”http://www.w3.org/1999/xhtml”>“ensuring that each brand & rsquo; s unique efficiency KPIs are not compromised. & rdquo; Silins comes from a comprehensive advertisement tech background spearheading market growth and adoption, holding senior roles with prominent worldwide technology companies, consisting of Channel Factory, Strike Social and Snakk Media. Trent has an unique track record of bringing new marketing solutions to the APAC area constructed with purpose and’intent. Kopa uses a suite of services based on special placement-level tech decisioning, that allows for much deeper granularity and accuracy than legacy video methods, which typically count on channel & keyword-based tech stacks. This technology will underpin the full-service offering, that includes preparation and insights, KPI-driven efficiency optimisation, and reporting for optimum openness. & ldquo; Video spend is quickly increasing in APAC markets, and brand names and firms need more sophisticated partners to help them accomplish their goals. Kopa is developed based upon years of experience to supply tactical, tactical and transparent best practices that enhance campaign financial investment and video performance. We provide our customers the & confidence to line up with digital tooling that is agile, vibrant and provides results, & rdquo; stated Silins. In addition to using full-service support, Kopa will likewise supply solutions for self-service activation for
p xmlns=”http://www.w3.org/1999/xhtml”>“programmatic video purchasing groups. This will allow global campaigns to have access to multilingual abilities, enhancing efficiency while empowering the market. View source version on businesswire.com: https://www.businesswire.com/news/home/20210721005802/en/