Omnicom Agency Reinforced Leadership Position During Historic Disruption
New York City and LONDON, July 21, 2021/ PRNewswire/– In the latest report from leading independent and international research business COMvergence, Omnicom Media Group Agency OMD Worldwide has actually been ranked the primary global media firm based on annual billings.
Launched today, the 2020 Global, Regional and Country Rankings report shows OMD with billings of $21.3 billion, exceeding its nearby competitor by more than $1.3 billion. Furthermore, in a year of accelerated digital improvement and a rapid surge in ecommerce financial investment, OMD likewise controls the industry with $8.7 billion in digital activities.
The ranking bookends OMD’s performance at last month’s Cannes Lions – where the agency’s 38 wins made it the most medaled agency of the 2021 celebration – underscoring OMD’s singular offer to successfully drive marketing innovation at unequaled worldwide scale for marketers.
Commenting on OMD’s most current third-party efficiency metrics, CEO Florian Adamski states, “Winning awards and dominating rankings is a byproduct of what we strive for every day: a ruthless focus on better business results for our clients. What really matters is that OMD entered 2021 with the highest ever client fulfillment scores and an extremely unjust share of new organization conversions and retentions. When we started our own improvement journey 3 years back, nobody could have foreseen the seismic shifts in our wider ecosystem and society, but it allowed us to develop a start-up like ability to respond to business truths of a post-pandemic world.”
Exemplifying this agility was the launch of OMD’s Fast Start Dashboard – a tool that made real-time market intelligence available at a keystroke. Real estate over 1.5 billion information points from more than 35 data partners, the Fast Start Dashboard provides OMD customers daily, market-by-market visibility into vital data indicate makes much better choice, much faster – including key market signals on customer sentiment, and the media supply chain. Brands now have an actionable framework for identifying, when, where and just how much to invest – important insight in a market for which there is neither precedent, playbook, nor forecasts.
According to COMvergence, OMD is well placed for another strong year, having included more than $800M in new service wins and retentions in the very first half of 2021, including Philips, The Home Depot, Citrix and the World Expo.
OMD Worldwideis the world’s largest media network with more than 13,000 people working in over 100 nations. Named Adweek’s Global Media Agency of the Year in 2019 and 2020, OMD, an Omnicom Media Group company, is currently ranked the world’s most reliable media firm network in the Effie Effectiveness Index and the majority of medaled media network at Cannes Lions 2019 & & 2021