Concept India selects Sukhpal Singh Ahluwalia as Non-Executive Chairman as it sets sights on explosive development


MUMBAI, India, July 21, 2021/ PRNewswire/– Principle Global, the international brand and application consultancy, has today revealed the consultation of entrepreneur Sukhpal Singh Ahluwalia as Non-Executive Chairman of its Indian organization.

The visit signals Principle’s aspirations to grow in India, where it already enjoys a position as the region’s go-to brand execution partner. Principle Global consults with 1,500 of the world’s biggest companies in all elements of branding, consisting of Jaguar Land Rover, AT&T, and Fiat Chrysler Automobiles.

A globally recognised entrepreneur, Sukhpal Singh Ahluwalia founded UK-based Euro Car Parts in 1978, growing it from a single store to the biggest distributor of light car parts in Europe. Following the company’s acquisition in 2011, Ahluwalia went on to found Dominvs Group, the real estate financial investment group and developer, which now manages ₤ 1 billion of domestic, hospitality, and commercial real estate properties throughout the UK.

Ahluwalia brings more than 30 years’ experience working in the automobile and hospitality sectors, 2 of Principle Global’s largest target audience, along with years of operating in the Indian market. Ahluwalia is set to go back to India in the coming years.

Richard Butterfield, Group Chairman of Principle Global, stated: “I’m delighted to invite Sukhpal as Non-Executive Chairman of our Indian service. This is a flagship consultation for the business. Sukhpal is hugely appreciated in India, where he is recognised amongst the significant Indian and worldwide company communities as one of the country’s leading international entrepreneurs.”

Sukhpal Singh Ahluwalia, Non-Executive Chairman of Principle India, stated: “I’m thrilled to be signing up with the Board of Principle India. I have always admired Richard and Principle Global.

“Corporates are desperately struggling with the tough obstacle of how to execute their brands throughout their shops, headquarters, and other realty assets. Concept Global’s proficiency is required more than ever in the past.

“I look forward to spending more time on the ground with the group, and I’m similarly eagerly anticipating becoming much more active in Indian businesses over the coming years.”
Concept India selects Sukhpal Singh Ahluwalia as Non-Executive Chairman as it sets sights on explosive development