Vuse makes waves as the first worldwide carbon neutral vape brand name

  • Thames trip officially marks BAT’s Vuse becoming the very first worldwide carbon neutral vape brand name [1]

– Latest step in BAT’s ambitious target to be carbon neutral throughout its own operations by 2030

– Supports BAT’s corporate function of structure A Better Tomorrow ™

LONDON, July 22, 2021/ PRNewswire/– BAT’s Vuse commemorates its position as the first global carbon neutral vape brand with a carbon neutral summer voyage down the Thames in London, house of BAT’s international head office.

The event underscores Vuse’s commitment to carbon neutrality and its various supporting initiatives. In using significant

sea freight as part of its global supply chain, the aim goal to move the majority Bulk 2] of Vuse’s global deliveries by sea freight by the end of next year. Kingsley Wheaton, Chief Marketing Officer at BAT, said: “I am proud of the way that Vuse is playing its part in providing A Better Tomorrow by decreasing its impact on the environment.” Vuse is a leading worldwide brand name with ever-increasing

scale, which enables us to drive worldwide supply chain performances and effectiveness. I am thrilled that, in Vuse, we are demonstrating the sort of purposeful behaviour anticipated from leading brand names of the world. This commitment will play a part in our vision of A Better Tomorrow becoming a reality. “Notes to editors Vuse’s carbon neutrality was licensed by BAT’s sustainability partner, Vertis, in May 2021 as a world-first global vape brand accomplishment and a significant contribution to BAT’s ambitious climate targets, including carbon neutrality throughout its own operations by 2030. The achievement develops on BAT’s strong ESG structures which are deeply embedded in its service, its people and its culture.

In 2020 alone, BAT attained a 30.9 %decrease in emissions from its operations, adding to a 37.4%reduction against a 2017 baseline. In March 2021, BAT revealed an additional


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  • aspiration to be carbon neutral throughout its valuechain by 2050, representing around 90%of its overall carbon footprint . Vuse’s carbon neutrality status, and ambition to increase sea freight, belongs to a larger ambition to become an environmentally sustainable vape brand name with initiatives including: A global gadget and pod collection scheme-through BAT’s Drop the Pod campaign, around 200k pods were collected since the start of the pilot in 2020 Cutting single usage plastics from product packaging-Cut the Wrap has conserved 100 tonnes of plastic, or the equivalent of 4 million plastic bottles
    • in 2020 [3]. BAT has actually decreased its carbon use by 30%in the in 2015 [4] It
    • has actually been lowering its carbon footprint by: Improving the energy performance of factories by updating to more lower-impact and effective equipment Increasing making use of renewable energy through renewable resource purchases and on-site energy
    • generation. On-site solar power is utilized in factories in 8 nations and two new setups are prepared this year. Driving external certification for carbon neutrality

    -three of BAT’s major websites are going through external accreditation for carbon neutrality.BAT is committed to its function of structure A Better Tomorrow ™ by reducing the health effect of its service through offering a variety of pleasurable and less risky products *. BAT’s sustainability efforts and commitment have received noteworthy independent recognition. These include inclusion in the Dow Jones Sustainability Indices for 19 consecutive years(the just tobacco business to be listed in the prestigious World Index in 2020), a MSCI ranking of BBB and CDP A List status for climate change. Vuse’s carbon neutrality is part of BAT’s overall carbon decrease ambitions and has actually been independently confirmed by Vertis based upon product Life Cycle Assessment information offered by an independent 3rd party. Today’s voyage down the Thames was carbon neutral. About BAT is a leading, multi-category consumer goods organization with a function to construct A Better Tomorrow by decreasing the health impact

    of its organization through offering a higher option of satisfying and less risky products for adult consumers. The business continues to be clear that combustible cigarettes pose severe health dangers, and the only way to prevent these threats is not to start or to stop. BAT motivates those who would otherwise continue to smoke to switch totally to scientifically-substantiated, reduced-risk alternatives *. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products service. BAT uses over 53,000 people and operates in over 180 nations, with 11 million points of sale and 45 factories in 43 markets. The company’s Strategic Portfolio is comprised of its international cigarette brand names and a growing variety of reduced-risk * New Category tobacco and nicotine items and standard non-combustible tobacco products. These consist of vapour, tobacco heating items, contemporary oral products including tobacco-free nicotine pouches, along with conventional oral products such as snus and wet snuff. In 2020, we had 13.5 million consumers of our non-combustible items, a rise of 3 million on the year prior to. The BAT Group created earnings of ₤ 25.8 billion in 2020 and profit from operations of ₤ 9.9 billion. * Based on the weight of evidence and presuming a total switch from cigarette smoking. These products are not risk complimentary and are addictive. Forward Looking Statements This release includes certain positive statements, including “positive”statements made within the significance of the U.S. Private Securities Litigation Reform Act of 1995. These declarations are frequently, but not constantly, made through the use

    of phrases or words such as”believe,””

    anticipate,” “could,” “may,”” would,””should, “” intend,””strategy,” “potential,””forecast,”” will,””anticipate,””quote,””job,””located,””strategy,””outlook “, “target “and similar expressions. These consist of statements regarding our consumer target aspiration, New Categories profits targets and our ESG targets. All such forward-looking declarations involve estimates and assumptions that go through threats, uncertainties and other aspects. It is thought that the expectations shown in this release are affordable but they might be affected by a wide variety of variables that could cause actual outcomes to vary materially from those currently expected. An evaluation of the reasons that actual outcomes and developments may vary materially from the expectations indicated or disclosed within forward-looking declarations can be discovered by referring to the info contained under the headings”Forward-looking declarations “and “Group Principal Risks”in the 2020 Annual Report and Form 20-F of British American Tobacco p.l.c.( BAT ). Extra info concerning these and other factors can be found in BAT’s filings with the U.S. Securities and Exchange Commission (“SEC”), consisting of the Annual Report on Form 20-F and Current Reports on Form 6-K, which might be acquired free of charge at the SEC’s website,!.?.! and BAT’s Annual Reports, which may be obtained free of charge

    from the British American Tobacco site Previous efficiency is no guide to future performance and persons needing suggestions must consult an independent monetary consultant. The positive declarations show knowledge and details readily available at the date of preparation of this release and BAT carries out no commitment to update or modify these positive statements, whether as an outcome of new information, future events or otherwise.

    Readers are cautioned not to position undue dependence on such forward-looking statements. [1] Based upon ePod, ePen, eTank mini, Alto gadgets and consumables internal sales projection (calculated March 2021)for 12 months starting from April 2021 [2] Vuse aims to have 80%of international deliveries transported by sea by the end of 2022. [3] Plastic saving per year was calculated from 2020 global sales volumes and the plastic bottles contrast

    was based upon a 22.9 g bottle weight, representative weight of 500ml commercially readily available soda bottles (May 2020). Outcomes have actually been validated by an independent body. [4] BAT_ESG_Report_2020. pdf

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