Creating a Google Knowledge Graph for your business or organization can greatly increase its visibility on Google search results and provide valuable information to potential customers. Here are some steps you can take to create a Google Knowledge Graph:
- More accurate search results: With the Knowledge Graph, Google can understand the relationships between different entities and present more relevant and accurate search results.
- Quick answers: The Knowledge Graph also provides quick answers to users’ queries by presenting relevant information in a box at the top of the search results page.
- Richer search results: The Knowledge Graph enhances search results with rich snippets that include images, maps, and other visual elements, making it easier for users to find the information they need.
- Improved voice search: The Knowledge Graph is also used to improve voice search results, as it allows Google to better understand the context of a user’s query and provide more accurate answers.
- Better user experience: By providing more accurate and relevant information, the Knowledge Graph improves the user experience and makes it easier for users to find the information they need.
Today I am writing this article to guide you through the process to get a knowledge panel for a person. I would also want to let you know I achieved my own Google knowledge panel in July 2018, when digital marketers not even know, what is knowledge panel 😎.
Presently, about every digital marketer proclaims to be the knowledge panel expert but they are not. Actually they have just cracked the trick to trigger a knowledge panel which I cracked early in 2018.
To get verified on Google, first you will need to have your own Knowledge Panel on Google SERP.
What is Google Knowledge Graph?
The Google Knowledge Graph is a knowledge base that Google uses to enhance its search results with semantic-search information gathered from various sources. Some of the benefits of the Google Knowledge Graph include:
More accurate search results: With the Knowledge Graph, Google can understand the relationships between different entities and present more relevant and accurate search results.
Quick answers: The Knowledge Graph also provides quick answers to users’ queries by presenting relevant information in a box at the top of the search results page.
Richer search results: The Knowledge Graph enhances search results with rich snippets that include images, maps, and other visual elements, making it easier for users to find the information they need.
Improved voice search: The Knowledge Graph is also used to improve voice search results, as it allows Google to better understand the context of a user’s query and provide more accurate answers.
Better user experience: By providing more accurate and relevant information, the Knowledge Graph improves the user experience and makes it easier for users to find the information they need.
There Are Two Types of Knowledge Panel
- Person – Knowledge Panel
- Brand or Business – Knowledge Panel
Knowledge Panel or Knowledge Graph
First of all I want to tell you that Knowledge Panel and Knowledge Graph are two different things but they both work for same motive to show information in a rich manner.
Knowledge Graph – Knowledge Graphs are interconnected entities which are results of schema markup, graph database, and they lead to trigger knowledge panel.
Knowledge Panel – Knowledge Panel is the final result that we see on SERP. An information box about person and brand or business. Without knowledge graphs we can’t achieve knowledge panel.
From Where Google Collects Information?
Google’s algorithm works behind the scenes. We put schema markup on our website but it not useful to trigger a knowledge panel because Google only considers as knowledge graph source the websites have high domain authority and traffic.
IMDb, Wikidata, Spotify, YouTube, Wikipedia, DBPedia, Bloomberg are strong knowledge graph sources while Gyaanipedia FAMEData and FAMEPedia are having less trustworthy in Googles point of view.
How to Trigger Knowledge Panel?
Fast way is Wikidata, but it’s not for everyone, means if you are not a notable person then chances are higher they will delete your entity from Wikidata, and if they do so you will lost your knowledge panel.
So there are some other tricks:
Publishing a book, yes I published a book in 2018, titled Ultimate Guide To Become A Document Controller.
Distribution of music, I released my music tracks in 2020 then I got another (second) knowledge panel. later I asked Google to merge both of them.
Get credit in movie through IMDb, I also got credit in movie which helped me getting more attention and traffic on my knowledge panel but I dont know who added me in those movies 😜.
Having a Wikipedia page.
Claim or create a Google My Business listing:
This is a free and easy way to provide Google with basic information about your business, such as your address, phone number, hours of operation, and website.
Use structured data markup:
This is a type of code that you can add to your website to provide more detailed information about your business, such as your logo, social media profiles, and reviews.
Ensure your website is optimized for search engines:
This includes using relevant keywords, providing high-quality content, and having a mobile-friendly design.
Get listed in relevant directories and online listings:
This can help Google verify the information about your business and increase its trustworthiness.
Encourage customer reviews:
Positive reviews can improve your chances of appearing in the Knowledge Graph and increase your credibility with potential customers.
Be active on social media:
Having an active presence on social media can help increase your visibility on Google search results and provide additional information for the Knowledge Graph.
Monitor and update your information:
Keep an eye on your Google My Business listing and other online directories to ensure that your information is accurate and up-to-date.
By following these steps, you can increase your chances of having a Knowledge Graph appear for your business or organization on Google search results.
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