Catch South Korea’s No.1 virtual K-POP artist APOKI at CHARLES & KEITH’s first virtual world in The Sandbox, CHARLESKEITHHAUS

South Korea’s No. 1 virtual artist APOKI, who has just released her first single of 2023 “Mood V5”, announces a collaboration with global accessories brand, CHARLES & KEITH. The brand opens its doors to CHARLESKEITHHAUS in The Sandbox from 13 to 27 March 2023, showcasing its Spring Summer 2023 collection.

APOKI makes a special guest appearance in in-game quests and also throw a rooftop party where she will be playing her hit singles. While APOKI’s music videos gather attention as they use cutting-edge CG, her latest music video is also in the spotlight as it features the prototype of the new brand AFEELA, which was announced by Sony Honda Mobility Inc. at CES 2023 held in Las Vegas this January. APOKI has been selected to perform as a pioneer in the virtual K-POP artist in honor of the brand’s new expansion to the virtual world.

APOKI is a virtual K-pop artist who is “a rabbit-like being living somewhere in space.” Trained in K-pop music and dance, she is a cutting-edge virtual artist combining visually stunning videos using the latest technology and is at the forefront of fashion trends. She has over 4.8 million followers on social media worldwide. In June 2022, APOKI was ranked No. 1 in the “Top 10 Virtual Influencers in South Korea” by the American virtual influencer information site Virtual Humans.
(https://www.virtualhumans.org/article/the-top-10-virtual-influencers-in-korea)

While every music video of hers gathers attention with cutting-edge CG graphics, “Mood V5”, her latest music video released on February 27th, 2023, has been also attracting mass attention featuring the prototype of Sony Honda Mobility’s AFEELA.

She has already taken the next move as a pioneering virtual K-POP artist by collaborating with CHARLES & KEITH to create a space where fashion, music, and technology can come together. The brand is expanding its presence in the metaverse by opening the doors to its virtual world, CHARLESKEITHHAUS, on virtual real estate platform The Sandbox from 13 to 27 March 2023. Modelled after its Spring Summer 2023 campaign, CHARLESKEITHHAUS offers an immersive and entertaining way to experience the brand’s universe. Every detail in the house is curated to reflect the spirit of the new collection. All of these elements come together to encourage experimentation and foster a community of fashion lovers.

Inviting exploration, guests can look forward to in-game quests like quizzes and locating a secret room to redeem a digital wearable of this season’s must-have item, the Petra Curved Shoulder bag. The rooftop will also feature a runway where visitors can see the new collection in “real” time. Special guest APOKI is throwing a rooftop party and will be playing some of her hit singles. Besides her performance, look out for APOKI’s coin hunt, where she will be guiding guests along as they embark on her quest.

“APOKI is South Korea’s most talked-about virtual artist who has a global following She inspires fans to express themselves, much like how we aim to spark joy and confidence in women to experiment with fashion. We are excited to partner with APOKI to spotlight CHARLES & KEITH’s debut in The Sandbox,” said CHARLES & KEITH.

APOKI, the metaverse queen, won’t stop her breakthrough as the global leading virtual artist and fashion icon.

【APOKI’s Profile】
With the concept of “a rabbit-like being living somewhere in space,” APOKI is the first-ever and the No. 1 virtual K-pop artist in Korea. Since February 2019, she has been gathering attention for her dance and song covers of K-pop and global hit songs mainly on YouTube and TikTok. She has a total of over 4 million followers worldwide on social media. APOKI debuted in February 2021 with “Get It Out.” Since then, she has released original songs and gained global popularity with her cute appearance, excellent sense of fashion, overwhelming vocals, and sharp dance performances. In August 2022, she released “West Swing feat. E-40,” a collaboration with American rap legend E-40. The song was a smash hit mainly in Korea, Japan, and North America. “Mood V5”, her latest music video released on February 27th, 2023, has been also attracting mass attention with the appearance of AFEELA, a new brand announced by Sony Honda Mobility.

【Release Information】  
Feb. 27, 2023 (Mon)
Digital Single “Mood V5”
Streaming URL：https://orcd.co/moodv5
MV URL：https://youtu.be/H5FjD7iH_JE

【APOKI’s Official Merchandise Information】
APOKI ONLINE STORE opened!
Feb. 27(Mon) 12:00pm~ Mar.12 (Sun) 11:59pm
https://items-store.jp/apoki/

【Links to Related Websites:】 
■Official YouTube: https://www.youtube.com/c/APOKITV 
■Official Instagram: https://www.instagram.com/imapoki/ 
■Official TikTok: https://www.tiktok.com/@apoki.vv?

【Attached Images】
■APOKI CHARLESKEITHHAUS PR Photo
■CHARLESKEITHHAUS PR Photo
■APOKI “Mood V5” Jacket Photo

Click the link below for the promotional assets.
https://drive.google.com/drive/folders/1OywyqG2wPTdJ_NhEHT5Zmm1tGgqZ9eHr?usp=sharing

About CHARLES & KEITH
CHARLES & KEITH is the go-to fashion label for stylish urbanites, recognized for its curated collections of relevant designs. Founded in 1996 by entrepreneurs Charles Wong and Keith Wong with the purpose to spark joy and confidence in progressive women by providing footwear designs that are versatile and appeal to on-trend sensibilities, the brand has evolved to offer a full-fledged line of footwear, bags, eyewear, accessories and costume jewellery.

Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims

to celebrate and inspire women every day. With over 600 brick-and-mortar stores in its global network, CHARLESKEITH.COM extends the brand’s reach through the United States of America, Asia Pacific and Europe.

About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.

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