The Nickelodeon franchise entertains tens of millions of younger followers throughout India and continues to be the undisputed chief with the flagship channels Nick and Sonic being the No. 1 & No. 2 children’ leisure channels within the class.
Nickelodeon has pioneered in celebrating Worldwide Yoga Day year-on-year with a view to have interaction its little followers and to put the muse of creating Yoga a day by day observe. This yr, the chief within the child’s class is taking Yoga Day actions a notch greater and is again with its newest version of the enjoyable and spirited #YogaSeHiHoga marketing campaign.
As part of the initiative, the model has partnered with SARVA Yoga Studios, a wellness start-up, to convey Yoga nearer to its little followers and educate them in regards to the huge advantages derived from Yoga.
Nickelodeon and SARVA are bringing yoga to its audiences in a extra cool and enjoyable method by means of a singular interactive Yoga workshop with Nicktoons Shiva, Rudra, and Joyful. To proliferate the marketing campaign, the model has curated workshops with yoga specialists from SARVA studios to instil a wholesome way of life that’s certain to de-stress children in these troublesome instances.
Nickelodeon celebrates Worldwide Yoga Day 2021 with ‘Yoga Se Hello Hoga’ marketing campaign
Commenting on the partnership, Malaika Arora, Co-founder, SARVA, stated, “Beginning yoga at a younger age can profit children in so some ways and depart a optimistic impact on their psychological well being.
The truth is, it is among the most empowering items that may be given to a baby. In present instances the place youngsters are lacking their outside playtime and have discovered solace on the earth of cartoons, you will need to positively leverage the adoration and love for his or her favorite cartoons to imbibe wholesome adjustments by means of studying.
Since children may be troublesome to affect, the bond that children have with Nicktoons Rudra and Shiva can definitely assist children to embark on an unbelievable journey of yoga. We’re happy to hitch fingers with Nickelodeon for Yoga Se Hello Hoga marketing campaign to make the younger audiences conscious of how cool and enjoyable yoga may be.”
Stretch, Bend, And Calm down! Questioning How Nickelodeon Says #YogaSeHiHoga
Including additional, Aishwaryaa R Dhanush, SARVA investor and daughter of famous person Rajnikanth stated, “Being a mom and a yogi myself, I perceive the stability, energy, and endurance that yoga brings in youngsters.
Since watching cartoons have been one of many day by day habits and is an integral a part of each child’s life, they pay extra consideration to them. Due to this fact, there is no such thing as a higher approach of inculcating wholesome habits in youngsters than leverage their toon heroes.
We’re excited to associate with Nickelodeon of their marketing campaign Yoga Se Hello Hoga and hope that by means of this partnership, we will attain out to children and fogeys each and apprise them that it’s by no means too early to begin training yoga.”
Commending the initiative, P.N. Ranjit Kumar, Joint Secretary, Ministry of AYUSH, stated, “Ministry of AYUSH is comfortable to assist Nickelodeon’s initiative Yoga Se Hello Hoga second time after seeing the superb response obtained from little yogis final yr.
Because the pandemic continues to problem us, it’s noteworthy to see children manufacturers like Nickelodeon coming ahead to spotlight the power of Yoga to strengthen immunity. The marketing campaign aligns with the theme of IDY 2021 ‘Yoga for wellness’, and we hope that individuals make the most of this era as a possibility to strengthen their well being by means of Yoga observe.”
The marketing campaign might be promoted by a 360-degree advertising and marketing and communications plan which is able to embrace on-air promotions throughout the Nickelodeon franchise, digital promotions and a strong program of mommy networks and influencers who will amplify the attain to audiences at massive.
Along with this, a digital workshop is designed for all Viacom18 staff and their children, guaranteeing a enjoyable and memorable expertise for our inside viewers. Moreover, the initiative might be introduced alive on social media by means of a #YogaSeHiHoga program and a Child Yoga Collection by means of an array of enjoyable short-form movies encouraging children to imbibe Yoga of their day by day way of life.
All children should do is add their image/video of them doing their favorite yoga pose on nickindia.com and the perfect ones would get featured on the channel. To emphasise the great benefits that Yoga provides, the model has collaborated with little one prodigies Ishwar Sharma and Harsha Nivetha to return ahead and prolong their assist to the initiative. Via a number of quirky movies and astons on-air, and Yoga workshops by Nicktoons, the complete marketing campaign might be supported by the Ministry of AYUSH.
In 2019, Nickelodeon celebrated Worldwide Yoga Day whereby Nicktoons Motu-Patlu carried out Yoga with Prime Minister Narendra Modi and 40,000 folks at Prabhat Tara floor, Ranchi and collaborated with Mumbai’s largest Yoga occasion – ‘Yoga by the Bay‘.
Final yr, owing to the pandemic, Nickelodeon celebrated Yoga Day just about in partnership with AYUSH Ministry to inculcate yoga habits and spotlight the significance of constructing a more healthy immune system. The digital partnership was extensively promoted by means of interactive posts, movies, adopted by a nationwide contest that reached out to over 630,000 moms & children mixed by means of digital mediums and 3000+ entries obtained beneath the Yoga contest hosted on the model platform.
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