People Start Their Blogs For Fun Or For Passion But Only Few Knows How To Play With The SEO And Rest Of Them Don’t Know Anything About SEO Techniques And How To Implement It On Blog!
SEO simply stands for Search Engine Optimisation. This is where you develop your web pages and implement valid techniques to help you rank as high as possible on search engine result pages (SERPs). The higher SEO score can bring your web pages on first page in Google/Bing/Yahoo/etc search engines results pages, then you will get more traffic on your website.We split SEO into two separate categories; On-Page SEO & Off-Page SEO.On-Page SEO refers to all the Techniques that you can perform on your website to help your webpage rank higher, such as page titles, internal linking, meta tags & descriptions, etc you will learn in this post.Off-Page SEO refers to all the Techniques that you can perform anywhere else of your website to help you rank higher, such as social media network, article submission, forum & blog marketing, sometimes paid advertising etc.In today’s post we will be looking specifically at On-Page SEO Techniques and some of the most effective ways to increase your page rankings on search engines. You might also interested in Off-Page SEO Techniques.
On-Page Search Engine Optimisation
1. Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.For example, you could write a blog post about “Wedding Photography”. It is important that you include ‘Best Wedding Photography’ or “Wedding Photography in Budget” within your post title, etc.This way, whenever someone searches for Wedding Photography in a search engine, your post has a chance of showing up because you have included target keywords.
2. Meta Descriptions
Many people forget to include meta descriptions for their post or page. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.For instance, if we continue to use the ‘Wedding Photography’ example, then a good meta description for that page would include those related keywords. So, “We are the best photographer in your city providing best photography service for weddings, birthdays” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
4. URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.As you can see for this page, the URL is http://eightrock.com/on-page-seo-techniques/ I have included the keywords that are relevant for this post.
5. Body Tags (H1, H2, H3, H4, Etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
6. Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
7. Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.You can also include Alt Text and Descriptionsfor your images, making them even more useful with SEO.
8. Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.
9 External Links
External links are also useful to make link juice which google uses to understand your content to get rank higher, so you can use this technique too.
10 Category & Sub Category
Most people avoid this technique which is very very important to help google understand the topic and content your are talking about on your webpage, Categories help you organising your pages in better way.
I also use Yoast SEO plugin which take care of all the things I talked about in this post.
These all SEO techniques are just some of the tactics will help improving your on-page SEO. Any one used independently won’t give perfect result, however when used together, they can help to improve your site traffic.They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases and will connects your site content to each-other.So, you have to spend time to implementing these SEO techniques to optimise your site for better SEO! Please leave your comments below & feel free to ask any questions.