In the Online Marketing, traffic is the major thing. More traffic means more customers and more revenue.
According to Neil Patel, Online marketing is any effort to spread the word about your company that uses the Internet to reach people.
Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.
According to Vangie Beal, Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Specialized areas of internet marketing
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
- Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
- Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
- Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
- Search engine optimization (SEO) involves the optimization of landing pages within your website to increase the number of visitors.
I want you to have as much fun at work as these guys and I do. So, today I’ll introduce you to this world with my online marketing guide.
Note: Even if you’re deep down the rabbit hole already, you can still learn a ton of new things from the following examples.
If you’re interested in a particular topic, feel free to jump ahead:
- SEO – Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- SEM – Search Engine Marketing
- Content marketing
- Why content marketing?
- Social media marketing
- Pay-per-click advertising
- Everything that you need to know about Google AdWords
- Affiliate marketing
- Email marketing
Search Engine Optimization (SEO) help marketers to rank website higher on search engine result page (SERP) sometimes on first page of google without spending money on paid advertising.
Next to SEO, there’s search engine marketing (SEM), which is simply the paid version of SEO. In other words, you have to pay on online advertising to get website’s rank high.
Marketers pay Google to display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) to their product landing pages.
Then there’s content marketing. This is where marketers try to create valuable media and content to distribute to potential future customers. This is the good way to increase trust between your readers. Content is king means reader does not come to your website because of good looking website but reader come back to read useful content on your website again and again.
Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services. Also social profiles is useful to build trust between your customers, social profiles helps them to find and contact you online.
Pay per click advertising (or PPC) is similar to search engine marketing, but it isn’t limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.
Affiliate marketing is a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each other’s products.
And finally, there’s email marketing, which some already consider old-school. But it’s still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
You can already guess how big online marketing really is. You know how huge of a space each of these individual categories fill.
I mean, just think about how many social media platforms you can name off the top of your head:
Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit, StumbleUpon…