Haier India Partners with DPIFF 2024 to Celebrate the Intersection of Technology and Cinematic Excellence


Dadasaheb Phalke International Film Festival Awards (DPIFF) 2024, a highly anticipated event in the world of Indian cinema, is set to be a captivating celebration of the film industry’s excellence. This year’s DPIFF will be Co-Powered by Haier Appliances India, a global leader in home appliances and the number one brand in major appliances for 14 consecutive years.

Scheduled for February 20, 2024, in Mumbai, Maharashtra, the annual award ceremony will be attended by a glittering array of celebrities, media representatives, government officials, and renowned figures from the entertainment industry. The DPIFF is a platform dedicated to honoring and paying tribute to the Indian Entertainment and Film Industry.

In a statement about the partnership, Mr. NS Satish, President of Haier Appliances India, expressed his excitement, saying, “At Haier, our focus has always been to bring in the best customer-inspired innovations, and we strive to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Bollywood and entertainment drive India with the spirit of passion, zeal, celebration, and enthusiasm. We are excited that our collaboration with the prestigious Dadasaheb Phalke International Film Festival Awards is a seamless integration of technology and India’s cinematic heritage. We are hopeful that this association will further solidify our presence across the premium audience in India.”

This partnership between DPIFF and Haier India showcases the convergence of technology, art, and entertainment, highlighting the transformative power of both industries.

Abhishek Mishra, CEO of DPIFF, expressed his pride in celebrating the Cinematic Evolution alongside Haier Appliances India, emphasizing how the film industry and technology have evolved over time. The history of cinema has undergone numerous changes, from black and white silent films to today’s colorful extravaganzas.

Haier India, guided by its brand purpose of ‘Inspired Living,’ is committed to delivering top-notch products to customers, in line with its ‘Make in India, Made for India’ philosophy. As a challenger brand, Haier India is implementing a range of traditional and modern marketing strategies to strengthen customer connections, enhance brand loyalty, and drive business growth in the Indian market.

DPIFF has grown over the years to become one of the country’s most prestigious award ceremonies. In 2024, it will celebrate the exceptional talents of the film fraternity who have dedicated themselves to excellence in the year 2023. The DPIFF will honor three significant segments – the Indian Film Industry, Indian Television Industry, and the International Film Fraternity – all under one roof.

The mission of DPIFF remains consistent: to nurture and promote the art and science of film through education and cross-cultural awareness. DPIFF believes that cinema and TV series are art forms with the power to bridge cultures and illuminate the universality of the human experience.

For more information on the Dadasaheb Phalke International Film Festival, please visit their official website at www.dpiff.in.

Haier India, headquartered in Greater Noida, operates nationwide with an extensive distribution network and a manufacturing facility in Pune, Maharashtra. Their product offerings cover a wide range of home appliances, including refrigerators, air conditioners, washing machines, TVs, water heaters, freezers, and microwave ovens, with a focus on addressing local needs. For instance, their washing machines work at nearly zero water pressure, addressing a common challenge faced by Indian consumers. Haier Bottom Mounted Refrigerators have also gained popularity due to their large refrigeration capacity, catering to local dietary habits.

The Dadasaheb Phalke International Film Festival (DPIFF) was established to carry forward the legacy of Shri Dhundiraj Govind Phalke, known as Dadasaheb Phalke – The Father of Indian Cinema. DPIFF is India’s only independent international film festival, with a mission to celebrate the work of aspiring, young, independent, and professional filmmakers. The festival aims to honor Shri Dadasaheb Phalke’s lifetime contributions to the Indian film industry and support emerging projects by bringing them to mainstream audiences. DPIFF is a unique initiative that seeks to honor the Entertainment Industry and appreciate creativity in the world of cinema.

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